Our Story
About YFL Brands
Founded in 2018 by power duo Anita and Dr. Ryan Herbert, Your Fitness Lifestyle (YFL) is headquartered in Miami, Florida. What started as a personal fitness journey transformed into a global sensation, impacting the lives of countless women worldwide.
Our Team
Anita Herbert
Anita Herbert, a professional bikini athlete and fitness model hailing from Hungary, discovered her passion for fitness in an unexpected way. Born and raised in a small town near Budapest, her early years were far from the gym, embracing a lifestyle of partying and socializing.
In 2012, Anita's life took a pivotal turn when she visited her friend in Miami. Enchanted by the city's energy, she decided to make it her home, marking the beginning of her fitness journey.
With her husband's support, Anita transitioned from a party-goer to a dedicated gym enthusiast.
In 2016, just two years into her fitness journey, Anita earned her Pro Card, becoming a professional bikini athlete. Her achievements in various competitions catapulted her to social media stardom, amassing nearly 3 million Instagram followers and inspiring countless individuals to adopt a healthier lifestyle.
Dr. Ryan Herbert
Dr. Ryan Herbert, a South Florida native, complements Anita's fitness prowess with his medical expertise. Trained in Family Medicine, Urgent Care, Preventative Health, and more, Dr. Herbert brings a holistic approach to wellness.
Together, Anita and Dr. Ryan Herbert have built Your Fitness Lifestyle from the ground up. Rooted in their shared commitment to health, YFL offers a range of services, including strategic influencer management, content creation, and more. Join us on the journey to elevate your fitness lifestyle and transform lives.